First Who, Then What

One of our favorite books at FIVE:thirty is "Good to Great" by Jim Collins.  Receiving this book from a close friend, we gave it a shot even after the intro warned us that "good was the enemy of great".  Unsure that we wanted to learn more about "cut throat" businesses, we read on cautiously.

What we ended up discovering from this book is healthy, balanced recipes for good business structure.  The heart of the matter is that business is more of an art than a science, and that's because business is about people.  And people are not a science.

The brilliance of the book is largely from the theory they call "First who, then what".  To quote the book directly:

The executives who ignited the transformations from good to great did not first figure out where to drive the bus and then get people to take it there. No, they first got the right people on the bus (and the wrong people off the bus) and then figured out where to drive it. They said, in essence, “Look, I don’t really know where we should take this bus. But I know this much: If we get the right people on the bus, the right people in the right seats, and the wrong people off the bus, then we’ll figure out how to take it someplace great.” ... if you begin with “who”, rather than “what,” you can more easily adapt to a changing world.
— Good to Great, by Jim Collins

With FIVE:thirty, your working with a team who works with the "who's" rather than the "what's" first and foremost.  We love putting together a fun team for you to collaborate with to get your company or practice where you want it to be.  

Work should be fun, and even more when you work for yourself! Don't settle for anything less than everything you want your company to be!